MARKET RESEARCH B2B / B2C
The emerging markets in Southeast Asia offer great business opportunities and have become an attractive target for organizations and investors from all over the world. However, every country is different and needs a different go-to-market strategy which makes professional market research in Thailand indispensable in order to succeed. Many people are trying to find the information they need quickly and freely in the internet. This is somehow understandable since online information is nowadays available in abundance. However, with the changed market conditions and buying behavior of consumers as well as companies due to the Covid-19 pandemic, the information found is in most cases out-of-date, insufficient and hardly related to the purpose in question and does therefore not really provide them the required insights.
In this connection, it is also questionable whether the information found is really reliable since fake news and other misleading reports seem to be everywhere lately and have become a huge problem for all different kinds of institutions and organizations. Who is the publisher of the information? Who is the sponsor of the research? It is essential to watch out for conflicts of interest because one thing should be clear. Comprehensive research is expensive due to the resources necessary to conduct and complete a study within a given period of time and no one would go through all the efforts and release it to the public without gaining from it.
Take as an example bloggers and influencers who are flooding the internet with sponsored posts and content. Even governments have suffered criticism lately when using simplistic surveys and inconclusive numbers and statistics in order to keep business and consumer confidence indexes at a positive high level. If someone doesn’t know how to identify the primary source of the information or how to interpret the charts and numbers it would be a risky business to rely on it. Poor analyses with many generalizations and assumptions are the main reason for failures and it is important to understand that markets are complex and dynamic systems and what is right today may be wrong tomorrow. With the right information at the right time organizations will be able to develop and produce the products and services that customers and consumers really desire and help to successfully advertise and sell them on the market.
We have a specialized team of experienced research analysts which conducts on average 2-3 research projects every month. They have built up a strong network of contacts with business leaders in a wide variety of industries and know like no other how to best apply quantitative and qualitative research methods, such as elaborated desk research, online surveys, focus groups and face-to-face interviews to uncover and obtain useful information and insights. In short, our team knows exactly what our clients expect from us and ask the right questions to the right people and collect the data which is then further processed, analyzed and ultimately translated into understandable findings and information with strong conclusions and recommendations to help our clients make the right decisions with regard to their strategies and interests.
No matter what your research objectives are – the estimation of the market size or the identification and analysis of your competition; the understanding of consumer behavior, customer needs or their satisfaction levels – We will work with you to design a research study that answers your questions and provides you with accurate and up-to-date information. Don't miss the opportunity for your business and contact us today.