MARKET RESEARCH B2B / B2C
The emerging markets in Southeast Asia offer great business opportunities and have become an attractive target for organizations from all over the world. However, every country is different and needs a different go-to-market strategy which makes professional market research indispensable in order to succeed.
Many are trying to find the information they need quickly and freely in the internet. This is somehow understandable since online information is nowadays available in abundance. However, in most cases the information found is insufficient and hardly related to the purpose in question and does therefore not really provide required insights.
Poor analyses with many generalizations and assumptions are in most cases the reason for failure and it is important to understand that markets are dynamic systems and what is right today may be wrong tomorrow. With the right information at the right time organizations will be able to develop and produce the products and services that consumers really desire and help them to successfully advertise them on the market.
We have a specialized team of experienced research analysts which conducts on average two research projects every month. They have built up a strong network of contacts in a wide variety of industries and know like no other how to best apply quantitative and qualitative research methods, such as elaborated desk research, online surveys, focus groups and face-to-face interviews to uncover and obtain useful information and deep insights. In short, our team knows exactly what our clients expect from us and ask the right questions to the right people.
Subsequently, the collected data is then further processed, analyzed and ultimately translated into understandable findings and information with strong conclusions and recommendations to help our clients make the right decisions in accordance with their strategies and their best interests.
No matter what your research objectives are – the estimation of the market size or the identification and analysis of your competition; the understanding of your customer needs or their satisfaction levels – We will work with you to design a research study that answers your questions and provides you with accurate and up-to-date information. Don't miss the opportunity for your business and contact us today.
Our market research consulting services include but are not limited to:
● GENERAL MARKET ASSESSMENTS
● COMPETITIVE ANALYSIS AND BENCHMARKING
● ONLINE / FIELD INTERVIEWS AND CONSUMER SURVEYS
● FOCUS GROUPS AND USAGE STUDIES
● PHYSICAL STORE / PROPERTY CHECKS